The awards
We are excited to share that Croud has won two awards at the Online Retailer Awards 2022!
Croud was named the winner in the 'Beauty and Healthcare’ category alongside client Avon, whilst for our work with Pretty Little Thing, we were named as the winner in the ‘Fashion and Clothing’ category.
Through the pandemic and beyond, online retailing has grown dramatically and shown itself to be a crucial channel in the retail realm. In association with RetailSector, the Online Retailer Awards celebrates the best online retailers in the UK, seeking to recognise those with ingenuity, innovation, quality and creativity.
Beauty & Healthcare
In the Best PPC Campaign category, Croud was named the winner for our work with Skillshare on maximizing paid search while maintaining a set level of efficiency.
After identifying an opportunity to better use automation across keyword expansion and bidding, Croud and Skillshare set out on three key focus areas to drive conversions: the utilization of dynamic search ads, the expansion of match types, and the use of portfolio bidding strategies. This tactical three-step plan was a resounding success, delivering a huge boost in conversions and unique search terms for the client.
In addition to these impressive results, Croud uncovered valuable insight into how bidding algorithms can continuously improve with increased data - challenging the traditional understanding of diminishing returns in paid search. A huge congratulations to all the winners and finalists! If you’d like to learn more about how Croud’s PPC team can help you deliver award-winning results, please get in touch.
Fashion & Clothing
In the sector award for Fashion and Clothing, we were named the winner for our work with Pretty Little Thing. Our dedicated and proactive PPC team noticed an opportunity to grow PLT’s revenue from Google Smart Shopping campaigns by setting up a smart, automated process. The initiative was an overwhelming success, driving both clicks and incremental revenue for PLT.
Pretty Little Thing and Croud were also finalists in the Design & Technology Award for 'Best Online Retailer Marketing Campaign', so a massive well done to the team for both their achievements!
A huge congratulations to all teams involved and to the winners and finalists of the Online Retailer Awards 2022! If you’d like to find out more about our services, get in touch today.
