years at Croud
years since establishing the US office
thought leadership contributions over the last few years
Kris is Managing Director of Croud's US business and has been an integral part of Croud for nine years, being the first US employee when the agency opened its doors in New York in early 2016. Since day one, Kris has been central to the business’ growth; establishing Croud in the US by winning new clients, driving forward our service offering, showcasing the unique model, and delivering upon ambitious growth plans.
Prior to this, Kris held the position of SVP Client Strategy, a role where he assumed responsibility for the paid media and SEO teams and was tasked with developing performance media strategies for US clients across search, social, programmatic and video. From London to New York, Kris has grown with the business and been at the helm of countless success stories, collaborating with brands including St. George's University, Vans, Audible and NewYork-Presbyterian.
LinkedInContrary to popular belief, Gen Zers are not as optimistic about AI as one might think, with only 65% of Gen Z respondents viewing AI positively, compared to a whopping 81% of millennials according to recent Croud research. With these learnings, how can managers better understand their Gen Z employees and build a more confident AI-powered workforce? In this Fast Company article, Kris Tait provides a blueprint for managers, exploring how to best lead a team as we adapt to these changes.
Read articleKris joined Jon Krohn on the SuperDataScience podcast to chat about all things performance marketing, exploring how marketers can adapt to the rapidly shifting world of digital marketing and the growing impact of data and machine learning.
Listen hereFeatured in Higgle: The B2B sales club podcast hosted by Mike Lander, Kris shares his journey to becoming the sales professional he is today, discussing the power that his open mindset brings to procurement and negotiations.
Listen hereIn this Entrepreneur article, Kris explores the importance of vertical integration to avoid incomplete, inaccurate insights when viewing data, and shares insights on how business leaders can effectively maximize data to make better decisions.
Read articleIn this article published by Adweek, Kris shares insight on how companies can attract Gen Alpha and recruit the right talent into the world of agency life.
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