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First Watch

Building a customized website redesign strategy

Services
Organic Performance
Markets
North America USA

2.7s

average load time

11%

increase in page views per session

100k

daily users

The challenge

US restaurant chain First Watch experienced a shift in their brand following the pandemic, which had fundamentally changed their customer behavior. After a complete redesign of their website a few years prior, First Watch needed a refresh of their website that answered these challenges and helped push their business forward.

The strategy

In addition to a ‘fresh’ new design, we built dynamic components that made it easier for users to understand which location was nearest to them, and access easy jump-offs to online ordering and getting in line. As a part of this, we leveraged the Wisely API to pull in nearby location wait times to help move users to other First Watch locations during peak times.

We also enhanced the menu experience, to make it more scannable and including a per store OLO integration to make ordering quick and simple.

The results

This successful web redesign strategy brought 11% more page views per session and an immediate increase in revenue for First Watch.

The 100,000+ users visiting the site, every day, experience a 2.7 second average load time while navigating the newly designed First Watch website.

The difference maker for me was how Croud’s approach to evolving the FirstWatch.com customer experience wasn’t singular or focused purely on online ordering improvements…their solution spanned everything from digital commerce to backend speed and security, and even recruitment. The Croud team is exceptional at focusing on business goals as the North Star, even with extremely complicated or highly technical projects, and our 450+ locations are better because of it.

Matt Eisenacher

SVP Brand Strategy & Innovation, First Watch Restaurants