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Salesforce Marketing Cloud.

Realise the power of data in paid media

As the world of paid media is being shaken by the demise of third-party data, first-party (and zero-party) data must play an even bigger role in a brand’s marketing strategy.

While email marketing is old hat, it is the main avenue for this kind of data, and continues to be the workhorse of e-commerce, bringing in over 25% of the revenue to brands that invest the data, content and strategy in executing email marketing well. However, even though email tools have massively progressed over the last two decades, basic challenges still exist to realise their full potential.

We have partnered with the leading email marketing platform, Salesforce Marketing Cloud, to use Croud’s unique value proposition to help Salesforce Marketing Cloud marketers get the most out of the platform.

Our approach

1.

If you partner with us, you can expect a completely customised and flexible service. Operating as an extension of your team, our Salesforce Marketing Cloud experts provide the know-how to ensure you get the most out of the technology, from implementation to activation, and beyond.

2.

Our team will be by your side providing exactly the right levels of support, training and expertise at each stage of your digital maturity journey.  Whether you’re looking for a managed service or want fully self-serve, we can design a flexible solution that grows as you do.

The Croud difference

Global expertise

Digital marketing specialists across all disciplines with capabilities to handle the most complex of tech integration projects.

Scalable, localised resource

Our unique model provides instant scalability that connects your in-house teams to the widest range of digital talent and localisation imaginable.

Bespoke training

Croud’s experience team provides 5-star-rated training completely customised to your needs. One size rarely fits all.

Proactive support services

We provide support across the full Salesforce Marketing Cloud platform with a continued focus on increasing the digital maturity for your business.

Our areas of expertise

Marketing automation maturity assessment

We will help to define the level of sophistication of your email or marketing Cloud operation and provide a series of recommendations to ensure you make the most of Marketing Cloud and align with proven best practices.

Initial implementation: Activate & send

We will set up your Marketing Cloud account, including the essential items that will get you up and running on the platform: Data configuration (data extensions & import/export automation), template & content block libraries, journey templates, users & roles.

Training

We will upskill your team through a custom training program that adapts to your specific Salesforce Marketing Cloud configuration and ensures user adoption. From Journey Builder to Automation Studio and more, our experienced trainers will equip your team with the skills to succeed.

CloudPages management

CloudPages are the essential vehicle to attract new email subscribers and progress with the profiling of existing ones, from simple landing pages to complex preference centres and zero-party data tools. We will help to configure new pages and troubleshoot or optimise existing ones.

Interaction Studio

We will help you explore the use cases that best fit your business, working closely with your teams to complete the initial implementation and supporting you in the day-to-day management of offers, sitemapping, and recipe configuration.

End-to-end campaign management & automation

We’ll help set you up for success – from assets and delivery in email studio to SMS and push notifications in the mobile studio, to synchronised advertising audiences in the advertising studio.

Journey Builder configuration

Our experts will help you get the most out of Journey Builder – including creating Journeys and Journey Templates for your teams, so you can focus on mapping the customer experience and leave the execution to us.

Automation Studio configuration

Our experts will enable you to get the most out of Automation Studio – developing and maintaining on your behalf the automations that empower data management activities in Marketing Cloud.

Content Builder strategy

We’ll help set you up for success with Marketing Cloud’s cross-channel content management tool, Content Builder, consolidating all of your assets in a single location, so you can focus on the bigger picture.

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