Collect, control, integrate, analyse and model – for an edge over the competition
The unique way you apply your data is increasingly your sharpest edge over the competition. Clean, complete, carefully-planned data collection, processing and reporting, means better quality, clearer measurement; and better decisions.
Integrated data systems enable the automation, audience definitions and predictive metrics that will take your marketing efficiency and effectiveness to a new level.
Paid search auditing
Serpico by Croud provides a self-service SaaS platform that helps you deliver better paid search campaigns, with automated insight and personalised recommendations.
Data needs planning, with everything connected to business objectives. Our measurement workshops refocus marketing teams on aims, not just numbers. No measurement methodology is flawless, so we implement multiple, including controlled channel and campaign experiments; and we incorporate “walled gardens” like Facebook. We report with bespoke Datorama dashboards, designed with business objectives in mind.
With advanced solutions, we’ll support you through increasing sophistication: from native platform integrations, to predictive models and first-party custom build. You’ll control your data, and we recommend buying Google Marketing Platform and Google Cloud Platform, resold from Croud.
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See the results
Boosting conversions and efficiency through smart CRO
Turning insights into action, and driving a 28% uplift in conversion rate
Redesigning display creative using Creative Intelligence with phenomenal results