Services

Strategic Analytics

Achieving lasting value and business impact with data-driven solutions.

Your data infrastructure, culture and leadership should have a real impact on your marketing tactics, strategies and business planning. Our team works to change our clients' analytics practices and generate lasting value.

Our analytics team helps world-renowned brands make smart data-backed business decisions.

Data science

We can measure the impact of your marketing activity and predict business outcomes. This is possible through our Causal Proof approach to incrementality testing and propensity or media mix modelling. 

Data engineering

Our specialists can build effective systems including data warehousing, business intelligence and API connectors and feeds. These robust, monitored and scalable solutions will collect and prepare high-quality data for you.

Analytics activation

We have experts in Google Analytics 4 implementation, consent mode, tagging and tracking, Ad Ops and more. They understand how to put your data into action with informed business decisions.

Insights

Whether it’s reporting, strategic consulting or custom client analysis, our team can support the implementation of new measurement frameworks, build custom reports, better understand your customer journey, and more.

Tech partnerships

As a certified Google Marketing Platform and Google Cloud Platform partner, our team is well-equipped with the right resources and expertise to maximise the potential of your data and analytics.

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“By partnering with Google and Croud, our new solution delivers better results while meeting the highest standards of customer centricity.”

Paolo Broussard

Global Head of Demand Generation, IWG

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“Croud and Google provided some of the gritty problem-solving intelligence you need when migrating multiple properties, including training guides, monitoring and testing. They ensured the transition was efficient and effective.”

Tony Peedy

CMO, Fruugo

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IWG

Driving conversions and lower CPCs through broad match

128%

Increase in website traffic

98%

Increase in conversions

13%

Lower CPCs

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Regus

Future-proofing the serviced office provider’s media measurement and recovering 9% more leads

9.1%

More leads

8.3%

Lower CPA

120

Markets covered

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Fruugo

Driving 36% more conversions with a new privacy & conversion measurement solution

60

Marketplace websites

36%

More conversions captured

26%

Reduction in CPA

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Every Man Jack

Leveraging data to drive profitability for leading men’s personal care brand

216%

Net profit increase in the Beard category

332%

Above profit target

+1%

Ad-attributed sales on Amazon

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