Strategic Analytics

Achieving lasting value and business impact with data-driven solutions.

Your data infrastructure, culture and leadership should have a real impact on your marketing tactics, strategies and business planning. Our team works to change our clients' analytics practices and generate lasting value.

Our analytics team helps world-renowned brands make smart data-backed business decisions.

Data science

We can measure the impact of your marketing activity and predict business outcomes. This is possible through our Causal Proof approach to incrementality testing and propensity or media mix modelling. 

Data engineering

Our specialists can build effective systems including data warehousing, business intelligence and API connectors and feeds. These robust, monitored and scalable solutions will collect and prepare high-quality data for you.

Analytics activation

We have experts in Google Analytics 4 implementation, consent mode, tagging and tracking, Ad Ops and more. They understand how to put your data into action with informed business decisions.


Whether it’s reporting, strategic consulting or custom client analysis, our team can support the implementation of new measurement frameworks, build custom reports, better understand your customer journey, and more.

Tech partnerships

As a certified Google Marketing Platform and Google Cloud Platform partner, our team is well-equipped with the right resources and expertise to maximise the potential of your data and analytics.


“By partnering with Google and Croud, our new solution delivers better results while meeting the highest standards of customer centricity.”

Paolo Broussard

Global Head of Demand Generation, IWG


“Croud and Google provided some of the gritty problem-solving intelligence you need when migrating multiple properties, including training guides, monitoring and testing. They ensured the transition was efficient and effective.”

Tony Peedy

CMO, Fruugo



Future-proofing the serviced office provider’s media measurement and recovering 9% more leads


More leads


Lower CPA


Markets covered



Driving 36% more conversions with a new privacy & conversion measurement solution


Marketplace websites


More conversions captured


Reduction in CPA


Every Man Jack

Leveraging data to drive profitability for leading men’s personal care brand


Net profit increase in the Beard category


Above profit target


Ad-attributed sales on Amazon

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