Introduction
Westman Atelier, the US-based luxury clean beauty brand, has appointed Croud as their digital marketing agency, in order to bolster their digital strategy globally.
Croud’s global network of 2,500 on-demand digital specialists, or 'Croudies' and proprietary tech platform, Croud Control, were key factors in the appointment, as they will allow Westman Atelier to expand their digital scope across the US and 50+ international markets.
“We were looking for an agency who had the expertise and experience to drive meaningful change for our business,” shared Lindsay Freeman, Westman Atelier’s Vice President of Digital and Brand Operations, “and we’re delighted to have found that in Croud. We’re confident that this partnership will help us strengthen our wider strategy and power cross-channel growth.”
Croud’s Managing Director in the US, Kris Tait, added “It’s exciting to be working with a brand whose values so closely align with ours. We’re thrilled to welcome Westman Atelier to our portfolio of clients, and we look forward to working closely with their team to power long-lasting performance growth for their business.”
Scope of work
Westman Atelier will be leaning on Croud for support across paid search and paid social, as they look to expand their digital scope across several markets. With world-class expertise in driving digital growth, Croud’s team will focus on amplifying the growing beauty brand’s paid media strategy, turning insight into action and leveling up their channel mix.
