Overview
Snug, the Sofa in a Box Company, has partnered with digital marketing agency Croud to supercharge growth.
Challenger brand Snug is growing rapidly thanks to its innovative model, which allows customers to receive one of their sofas in a box a matter of days after ordering. With revenues more than doubling year on year, Snug needed an agile digital marketing partner to help support its continued growth ambitions.
Croud’s unique model, which leverages a network of 2,500 on-demand digital experts known as Croudies, allows the agency to quickly scale digital marketing activity up or down as required, as well as tapping into on-demand digital expertise, proving the perfect match for Snug’s fast-paced requirements.
Scope of work
Since becoming Snug’s paid search partner, the Croud team has supported Snug in multiple ways, such as developing their feed management set-up to allow for smarter bid strategies, as well as automated bundling of similar products. Other initiatives include modernising Snug’s approach to paid search, and supporting the wider digital team on everything from Google Tag Manager training to analytics set-up and troubleshooting.
Amy Bott, Head of Acquisition at Snug, said, “Croud are an invaluable partner for Snug. Their model and expertise mean we can trust them to deliver excellent work, enabling us to focus on the wider strategy and driving cross-channel growth. We look forward to continuing to work closely with the Croud team to deliver against Snug’s ambitious goals, whilst having fun in the process too!”
Sophie Wooller, Director of Digital Transformation at Croud, added, “It’s really exciting to work with such a fast-paced scale-up, and the work we’re doing with Snug is a great example of Croud’s model in action - leveraging the agility and flexibility of the Croudie network to help the business scale and grow.”
