Introducing the Croud Consumer Index: Unlock the Future of Consumer Decision-Making

3-5:30pm GMT

30th April 2025

The Bard Building, London 

RSVP

Introducing the Croud Consumer Index: Unlock the Future of Consumer Decision-Making

Join us for the exclusive launch of the Croud Consumer Index—a data-driven exploration into the evolving psychology of consumer behaviour. Combining advanced statistical modelling with insightful psychographic segmentation, we've identified five distinct psychological groups driving today's market dynamics. Discover how your business can effectively respond, adapt, and thrive amidst these shifts. 

Developed in partnership with ImpactSense, specialists in consumer psychology and actions, this groundbreaking collaboration provides businesses with practical, actionable insights essential for growth.

Through this event you’ll learn: 

  • How to build confidence, then get out of the way: Master the art of empowering consumers. 

  • Where emotion and social proof drive spend: Leveraging emotional connections combined with social validation to boost conversions. 

  • Ways to reassure consumers off the fence: Understand strategies that alleviate decision anxiety and inspire consumer commitment. 

  • To effectively communicate brand stories to rational shoppers demanding transparency: Navigate how authenticity and clear communication can capture increasingly discerning consumers. 

  • How to master the value exchange between consumer control and share of wallet: Discover why consumers' perceptions of value and autonomy significantly influence their purchasing decisions. 

Equip your brand with the strategic foresight and practical tools necessary to stay ahead of the evolving consumer landscape. 

Spaces are limited—reserve your spot now and secure your competitive edge.

Agenda

3-3:30pm

Arrive, grab a drink and get settled into our London office in the Bard Building

3:30-5pm

Hear top insights from Croud’s Consumer Index, client fireside chat and a panel Q&A

5pm onwards

Enjoy networking drinks with key retail brands, media partners and the Croud team

Croud London

Floor 10, The Bard Building,

20 Curtain Road,

London,

EC2A 3NG

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