Introduction
We are pleased to share that Croud has been awarded Best PPC Campaign in the US Search Awards 2022.
The US Search Awards, hosted by Don’t Panic, recognizes the best in PPC, SEO and content marketing across the United States. This year, the award ceremony took place in Las Vegas, where finalists and industry leaders came together to celebrate the creative and innovative work being delivered across the search industry.
Best PPC Campaign
In the Best PPC Campaign category, Croud was named the winner for our work with Skillshare on maximising paid search while maintaining a set level of efficiency.
After identifying an opportunity to better use automation across keyword expansion and bidding, Croud and Skillshare set out on three key focus areas to drive conversions: the utilisation of dynamic search ads, the expansion of match types, and the use of portfolio bidding strategies. This tactical three-step plan was a resounding success, delivering a huge boost in conversions and unique search terms for the client.
In addition to these impressive results, Croud uncovered valuable insight into how bidding algorithms can continuously improve with increased data - challenging the traditional understanding of diminishing returns in paid search. A huge congratulations to all the winners and finalists! If you’d like to learn more about how Croud’s PPC team can help you deliver award-winning results, please get in touch.
