Croud appoints Chief People Officer as global expansion continues



28th February 2023

~ 2 min read


We're pleased to welcome Audrey Lucy to the Croud team as Chief People Officer, a new role for the business as we continue to expand globally.

Audrey initially joined Croud in a part time consulting role in September last year as part of a wider consultancy portfolio, prior to being appointed as Chief People Officer.


Of her new appointment, Audrey said: “Having spent the last few months working with Croud as a consultant, I already feel so connected with the team, and I’m excited about the fantastic trajectory Croud is on as a business. Most recently we welcomed the team at Born Social to the Croud family, and our global offices in the US and Dubai are also expanding. An exciting journey lies ahead as we look to grow further, whilst also making sure we keep our people and talent at the heart of the agency.”

Driving Croud's culture

Audrey has previous agency experience as chief talent officer for ZenithOptimedia, one of Publicis Media UK’s agency brands, and then for Publicis Media UK, where she led the talent and HR functions across all of the brands including Performics, Starcom and MediaVest.

During her career, Audrey has worked nationally and globally with brands including the BBC, Microsoft, Convergys, Ceridian, Logica and Great Ormond Street Hospital. She has also been the Editor of two local newspapers.

Throughout Audrey’s career, people have been at the centre of all of her work, whether as a consultant driving cultural transformation and leadership programmes, or leading in-house people teams.

Luke Smith, Croud's co-founder and CEO, also commented on the announcement: “Audrey joins at a pivotal time in Croud’s expansion to ensure we maintain our integrity as a people-centric business, driving and developing consistency globally while maintaining individual cultures and practices - against a backdrop of 30% year-on-year growth and heading. Plenty to do, but Audrey has some incredible experience and we have every confidence in her and her team to continue to make Croud the best employer in our industry!”

Sign up to Croud’s Digital Digest

Get Croud's monthly newsletter, which is packed with the latest news from Croud from across the globe, along with updates and commentary around the latest developments in the digital marketing space.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.