Currently, most decision-making in the market relies heavily on platform metrics, which may improve efficiency but doesn't always ensure effectiveness. Often, effectiveness is driven more by intuition than data.
In our upcoming webinar, Gabriel Hughes, Croud's Global Director of Advanced Analytics and global patent holder for Google’s attribution product, is sharing his best tips to measure brand and performance spend in one unified approach.
Register for this webinar on Unlocking potential for brand & performance: A data-driven approach, to:
- Explore the very latest thinking in cross-media measurement
- Understand how to use predictive analytics for live marketing optimisation
- Learn how to develop a measurement strategy across both brand and performance and enable budget optimisation in the short- and long-term
We hope to see you there, sign up below to secure your place!
