An introduction to digital PR
Scoring earned media isn't a novel concept, but the value of earned media has shifted in the wake of the digital era in unsuspecting ways. One of those ways is the symbiotic relationship between public relations and search engine optimisation, otherwise known as digital PR. How can marketers effectively implement digital PR into their wider digital marketing strategy to reap its benefits?
Croud's guide to digital PR explores the in's and out's of this channel, including what it is, how it can benefit your brand and how to execute a digital PR campaign.
Download Croud's guide to:
- understand the differences between digital PR and traditional PR;
- explore the benefits of this growing marketing channel;
- learn how you can implement digital PR into your overall marketing strategy;
- discover how you can successfully execute a digital PR campaign.
