There has been a shift in online advertising, particularly in PPC, to focus on who your user is in...
5 mistakes people make when setting up audiences
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Google Ads.
How to finish first ahead of Google’s unified auction transition
In March, Google announced that AdX and AdMob will be joining the likes of the other key exchanges...
Eight new metrics from Google Ads
Google have recently released eight new metrics within Google Ads, giving you a more advanced view...
How to take advantage of automated bidding
Automated bidding is not going anywhere - from the engines to bid management tools, everyone is...