So we’ve three weeks to go until the big GDPR day of reckoning. A big day for any business...
GDPR – It’s our own fault…
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Can you accurately attribute TV advertising to online conversions?
Last year was shaky for the advertising industry. With spend down across the board, there has been...
3 areas in retail for connecting on- and offline measurement
“Because otherwise it’s hard to measure,” is a stupid reason for doing anything. Measurement...
A 10-point GDPR checklist for digital advertising
The GDPR: you’ve read a few articles and resources, been to a seminar, you get the ideas - but...
Data science – the latest must-have digital marketing skill
Almost everything we do now involves some form of technology that collects data about us and our...
Why are my Facebook and Google Analytics data so different?
“Why is my Facebook account showing me such different numbers from my Google Analytics (GA)...
Apple’s Intelligent Tracking Prevention and the critical role of Google Analytics
In June 2017, Apple released its machine learning-enabled Intelligent Tracking Prevention into the...