Consumers will no longer stand for outdated gender stereotypes, so brands must move towards more...
Will brands’ perspective on gender stereotypes change?
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Social Media.
Snapchat Introduces Pixel Tracking Tool
Snapchat ads are about to get more accurate with the introduction of a pixel which will finally...
Vero – the next big thing in social media?
In the last couple of weeks, an app has surged in popularity across both social media and app...
Facebook news feed update: What does it mean for brands?
Following Facebook’s recent announcement that it is making further changes to the way in which its...
The digital trends that will shape 2018
From cool new products and innovative ad formats, to a heavy focus on brand safety and...
Top 5 social advertising campaigns of 2017
With the festive season in full swing, now’s the time to put up the tree, pop on a Christmas...
Black Friday & Cyber Monday 2017: Key trends in biddable
Last weekend saw the holiday sale season kick into full swing, with Cyber Monday hitting a new...
Facebook advertising: What does increased transparency mean for brands and agencies?
Who would have thought it would take Russian interference in a US election for Facebook to start...
Why are my Facebook and Google Analytics data so different?
“Why is my Facebook account showing me such different numbers from my Google Analytics (GA)...
5 Ways to Measure the Value of your Facebook Campaign data (and match it to Google Analytics)
The fact that Facebook’s performance measurement often doesn’t match that of the data in Google...
Facebook Ad Benchmarks: Metrics that Matter for Retail
If you’re starting out with Facebook Ads for the first time or launching new campaigns with...
Breaking Down the Facebook Auction: How to manage rising CPMs
Yesterday, Ximena Sanchez and Clark Boyd presented at NYC's Social Media Week on the challenges...