Last week we hosted our inaugural Serpico event at Google's HQ in London, where we explored some...
Joining up brand and performance
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Analytics.
Lifetime value tracking: Why it’s important and how to get started
Last week we hosted our inaugural Serpico event at Google's HQ in London, where we explored some...
Looking at the Lifetime Value Beta in Google Analytics
The Lifetime Value report in Google Analytics (GA) can really be seen as another aspect of the...
The end of acquisition: Why it’s time to start talking to customers differently
Acquisition. It’s an odd word to use in marketing. After all, it’s more commonly used to refer to...
Regular Expressions (RegEx) for Google Analytics
Learning to use Regular Expressions (RegExp or RegEx for short) in Google Analytics will allow you...
Are you ITP 2.0-ready?
There is a lot of information out there about Intelligent Tracking Prevention 2.0 (ITP 2.0) and...
Attribution: creating a new mindset for reporting
The new attribution offerings from Google allow you to track a customer’s journey across devices,...
Can you accurately attribute TV advertising to online conversions?
Last year was shaky for the advertising industry. With spend down across the board, there has been...
3 areas in retail for connecting on- and offline measurement
“Because otherwise it’s hard to measure,” is a stupid reason for doing anything. Measurement...
Croud: Google Attribution 360 partner at launch
Croud is very proud to be one of Google’s selected partners, certified to operate Attribution 360...
A 10-point GDPR checklist for digital advertising
The GDPR: you’ve read a few articles and resources, been to a seminar, you get the ideas - but...
Getting deep and personal with the GDPR: Its 3 biggest implications
It feels like we’re on the brink of fundamental change in the digital industry, and a certain...