Diversity, equity & inclusion

A culture that creates a sense of belonging for all

At Croud, we strive to build a collaborative culture that proactively promotes diversity and inclusion, and celebrates the unique communities that make up our business. To that end, in 2023 we have relaunched Croud’s diversity and inclusion initiatives as Croud Inclusion, with a refreshed mission driven by executives and employees.

A diverse & inclusive culture

Our people are our most valuable asset, and ensuring their mental, physical and emotional safety is greatly important to us. We are committed to to our employees, clients, prospective candidates, and other key stakeholders to foster a culture that creates a sense of belonging for all, and the steps we will take to achieve this. As we enter this next chapter of growth, we pledge to continue hearing and validating the voices of our employees who make up our incredible Croud family.

Culture is everything at Croud, as is our employees’ sense of belonging. Our focus is to ensure that our business remains an organisation in which individuals feel they belong and are part of. We are not all the same! So, we strive to acknowledge, respect, encourage, celebrate, educate and promote differences in every facet of our business.

How we strive to do this

Training

To guarantee and maintain diversity. Therefore we will deliver cultural awareness and unconscious bias training for all Croud employees and associates.

Development

Personal growth is paramount. So, we will offer a bespoke talent development framework and ongoing support during your journey at Croud.

Leadership

We will look to consistently track, monitor and evaluate our leadership demographic to ensure the presence of diverse leadership teams.

Recruitment

We will ensure that our recruitment and promotion processes allow for a fair, transparent and consistent process for all.

Compensation

We will consistently monitor and review all our compensation offerings to ensure fair and transparent remuneration across our organisation.

Meet the D&I SteerCo

Alex Smith

Client Partner

Chandni Kothari

Associate Director, Biddable

Chloe Mendonca

Head of Project Management

Carly Price

Global Head of Marketing

Harry Owens

Programmatic Platforms Lead

Joanna Martin

Head of Learning and Development

Rachel Ellen

Local Search Strategist

Sophie Wooller

Chief Operating Officer

Toni-Marie Landy

Senior Digital Project Manager

Sophie Perks

Head of People Operations UK

Chris Moon

Director of Network Operations

Alice Leon

Chief of Staff

Sophie Coope-Moss

People Advisor

Croud’s diversity report

Croud’s 2024 diversity report outlines the progress we have made towards our ambition to shape a progressive and inclusive culture that celebrates difference, inspires authenticity, and values integrity. The DEI survey, which included our global workforce across Croud and Born Social, covered six key areas: gender, ethnicity, sexual orientation, age, education and disability.

This report focuses on the global business landscape, with an illustrative view by geography, highlighting our key achievements to date, as well as outlining our main initiatives and commitments for the coming years.

Read the report

Croud’s 2024 D&I calendar

At Croud, culture and community is everything to us, and we always aim to put diversity and inclusion at the forefront of how we approach our employees, partners, clients, and friends and family of the business. Download Croud’s 2024 D&I calendar for upcoming dates that are being celebrated all around the world. If we’ve missed any key dates, holidays, or celebrations, please get in touch with [email protected].

Download calendar

25th October

2024 Peak shopping trends for UK and US