Fostering a culture that creates a sense of belonging for all
At Croud, we strive to build a collaborative culture that proactively promotes diversity and inclusion, and celebrates the unique communities that make up our business. To that end, in 2023 we have relaunched Croud’s diversity and inclusion initiatives as Croud Inclusion, with a refreshed mission driven by executives and employees.
Our people are our most valuable asset, and ensuring their mental, physical and emotional safety is greatly important to us. We are committed to to our employees, clients, prospective candidates, and other key stakeholders to foster a culture that creates a sense of belonging for all, and the steps we will take to achieve this. As we enter this next chapter of growth, we pledge to continue hearing and validating the voices of our employees who make up our incredible Croud family.
A diverse & inclusive culture
Culture is everything at Croud, as is our employees’ sense of belonging. Our focus is to ensure that our business remains an organisation in which individuals feel they belong and are part of. We are not all the same! So, we strive to acknowledge, respect, encourage, celebrate, educate and promote differences in every facet of our business.
We commit to championing and cultivating a diverse and inclusive culture centered on belonging and creating a community for all Croud employees, Croudies and stakeholders, irrespective of gender, race, sexual orientation, disability, religion, sex, age or marital status.
How we strive to do this
Training
To guarantee and maintain diversity. Therefore we will deliver cultural awareness and unconscious bias training for all Croud employees and associates.
Development
Personal growth is paramount. So, we will offer a bespoke talent development framework and ongoing support during your journey at Croud.
Leadership
We will look to consistently track, monitor and evaluate our leadership demographic to ensure the presence of diverse leadership teams.
Recruitment
We will ensure that our recruitment and promotion processes allow for a fair, transparent and consistent process for all.
Compensation
We will consistently monitor and review all our compensation offerings to ensure fair and transparent remuneration across our organisation.
Meet the D&I SteerCo
Angela Pin
Global EA and Head of Events, London
Audrey Lucy
Chief People Officer, London
Ross Edwards
HR Advisor, Shrewsbury
Chloe Mendonca
Senior Project Manager, London
Irene Kim
Marketing Manager, New York
Toni-Marie Landy
Senior Digital Project Manager, New York
Sophie Perks
Senior People Partner, London
Chris Ford
Head of CRO, Shrewsbury
Rachel Ellen
Local Search Strategist, London
Chandni Kothari
Associate Director of Biddable, New York
Harry Owens
Senior Programmatic Media Manager, Shrewsbury
Croud’s diversity report
Croud’s inaugural diversity report examines and explores the representation of gender, ethnicity, sexual orientation, education, age, religion, disability and employment status, whilst also looking at our employees’ current sense of belonging and feelings of inclusivity. This report focuses on the global business landscape, with an illustrative view by geography, highlighting our key achievements to date, as well as outlining our main initiatives and commitments for the coming years.
View our 2023 diversity report here.
Our partners






Croud’s 2023 D&I calendar
At Croud, culture and community is everything to us, and we always aim to put diversity and inclusion at the forefront of how we approach our employees, partners, clients, and friends and family of the business. Download Croud’s 2023 D&I calendar for upcoming dates that are being celebrated all around the world.
If we’ve missed any key dates, holidays, or celebrations, please get in touch with [email protected].
