We have a proven track record in providing brands returns which compound over time due to our data-driven brand and performance heritage, advanced technologies and global talent. We apply innovative intelligence across our capabilities: brand planning, strategy, integrated media, social, creative, and data. These strengths follow key acquisitions which have further strengthened our offering in creative and social, with Born Social; in advanced analytics, [with MetaGeni]; and in luxury marketing.
Founded in 2011 with the mission to reinvent the agency model, we combine 600+ in-house digital experts with a global, on-demand network of 2,900 marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.
The Croud Group includes our specialist partners Born Social, giving our clients access to even more digital expertise.
Born Social is a global social media agency that brings digital-first thinking to the brands of tomorrow. They’re specialists in building brands and delivering real performance impacts on any platform. Their client portfolio includes Guinness, Ford, Barclays and Smirnoff.
Visit Born Social's siteSee how we’ve grown from a search performance agency to an award-winning brand, media & performance ageny
Former Head of Search Ben Knight and ex-Googler Luke Smith launched their UK agency
One year in, we had seven employees, an expanding Croudie network and a fast-growing client base
Croud was recognised as Google’s fastest-growing search agency in the UK
We moved into bigger offices in London and Shrewsbury to fit our team of more than 40
We expanded our range of digital services to include programmatic and paid social, alongside PPC and SEO
We brought our digital expertise to the US market by setting up our New York office
We hired our 100th global employee and picked up a multitude of industry awards
We were named as one of the Sunday Times’ Best Companies to Work For
We became a Google Marketing Platform reseller, launched our in-housing division and received £30m in funding
We welcomed our 200th employee and bolstered our ecommerce and data solutions offering
We celebrated our tenth anniversary and fifth year in the US. We were also named Campaign’s Performance Agency of the Year, and welcomed VERB Brands (now Croud Luxe) to the Group
We opened an office in Dubai, also welcoming global social media agency, Born Social, to the group
Croud was recognised in a number of notable industry including The Sunday Time's Best Places to Work, Adweek's Fastest Growing Agencies list, and Performance Marketing World Awards.
Croud acquired London-based analytics agency, Metageni, and Atlanta-based digital marketing agency, Vert, to expand our global footprint. We also received funding from private equity investors, ECI Partners.
We launched our new agency proposition, Return on Intelligence, and welcomed our new Chairman of the Board, Steve King.
Unlocking potential
At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
Elevating everyone
We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:
In it together: We have a curious spirit and collaborative mindset. We understand we are part of something bigger, and work together to deliver meaningful outcomes for our people and clients.
Eye on the future: We imagine with passion and relentlessly explore new horizons. We are data-driven and hungry for insights to ideate and innovate, building brands for the future.
Generous in spirit: Our workplace welcomes everyone. People are empowered to achieve their potential with support and generosity. Above all, we recognise our efforts and celebrate our progress together.
Do what you say: We believe that being open and honest, and acting with integrity is essential to build trust and partnership.
Make a difference: We are passionate about making a difference, and recognise that many small incremental steps can have a real impact on people, planet and communities.
Being part of the Institute of Practitioners in Advertising (IPA) is a hallmark of professionalism and excellence for marketing agencies.
As an IPA Member Agency, Croud gains access to a wealth of resources, advice, and guidance, which serves as a constant source of inspiration and support. Access to IPA's Insight Team and resources like TouchPoints and media research tools empowers us to deliver effective campaigns for our clients with a measurable impact.
We also benefit from expert advice on diverse talent recruitment, advertising law, and market trends, ensuring our workforce is representative and legally compliant. And through IPA's Continuous Professional Development programme, our team can continually enhance their skills and qualifications so that the best talent is on our client accounts.
IPA membership fosters a community of industry leaders committed to initiatives such as sustainability, diversity, and inclusion, reinforcing our dedication to driving positive change in the marketing landscape.
Learn moreMeet the people who make up Croud's Executive Board, and click here to meet the rest of our senior team.
Co-founder & CEO
Co-founder
Chief Financial Officer
We're award winning
