Tom leads the US Organic Performance team at Croud, where he drives commercial growth and business outcomes for clients from organic marketing. Over the past 18 months, Tom’s team has pioneered SearchAnywhere™, a proposition designed to ensure brands win the audience discovery experience where it matters. By leveraging proprietary tools and integrated processes, they help clients show up across platforms where their audiences search; from traditional search, AI-answers and communities. Tom’s team help brands deliver business outcomes in this fast-paced, changing landscape, including Thorne, The North Face, Simply Business, Amazon Music and F1 Arcade.
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