10th January

The future of content in 2025

Read More
UK/US

Services

Paid Search

Maximise visibility, efficiency, and return through strategic PPC campaigns

Paid Search powers discoverability and value through smart, data-led campaign execution. Croud brings together platform expertise, proprietary tools, and a global team to help brands reach their audience and return on media spend effectively.

Broad platform expertise

Specialists navigate regional and global search ecosystems - from Google to Baidu to Yandex - to reach the right audiences in the right markets.

Intelligent campaign design

Campaigns leverage both platform-native AI features and Croud’s proprietary solutions for optimal visibility, cost control and return.

Continuous innovation and performance

Impactful insights from Croud’s AI-driven PPC playbook, unlocking additional business value from Google’s Demand Gen, Performance Max and AI Max, as well as driving creative formats, lookalike expansion and ad variation testing to enhance campaign effectiveness.

Our Capabilities

Regional and Global PPC Management

We handle campaigns across multiple search engines and markets tailoring strategy to each platform’s offering and push their capabilities.

AI-Powered Campaign Optimization

Our methodologies incorporate automation and AI for ad creation, targeting, and performance refinement, reducing manual effort and maximising impact.

Search Ads 360 (SA360) Integration

We enable unified bidding, reporting, and cross-channel search execution by leveraging SA360 alongside other third parties tools within the Google Marketing Platform.

Cross-Channel Attribution and Insights

By connecting GA360, SA360, and DV360, we help clients understand the full journey, from impression to conversion, and optimise for the highest value touchpoints.

Market-Specific Search Solutions

Our team's experience extends to specialized platforms, where we can deploy advanced ad extensions (brand search, image/video, blog-linked Power Contents) to amplify reach in unique markets.

Get in touch

Whether your goal is to expand into new search markets, optimise across channels, or leverage SA360 for unified campaign control, Croud’s paid search team can help.

Reach out today to see how smarter search campaigns can elevate both performance and ROI.