On the 12th of July, we brought togehter measurement experts from Croud and Google for a step-by-step guide to the Modern Analytics Maturity Model, advanced analyses that matter to your business performance KPIs, and a showcase of how our approach is delivering undeniable ROI for clients.
We've raised the bar and set the standard when it comes to measurement solutions. This event left attendees informed, inspired, and ready to commence the steps to undeniable ROI.
About the event:
- Get inspired by Croud’s Chief Strategy Officer and renowned author Avinash Kaushik, as he takes you through the Modern Analytics Maturity Model
- Explore GA4 capabilities and features with Google’s product guru, Alice Crawley
- Hear from Google’s Head of Partner Solutions, Ian Turner, on how measurement transformation is critical to profitable online growth, as he discusses how 'Digital Agencies of Record' can support your business
- Preview Croud's proprietary propensity model solution with Croud's Senior Data Scientist, Salvatore Maraniello
- See the results in action, as Croud's Senior Analytics Manager Sally Beers guides you through a real-life case study in smart analysis
- Hear from Croud's Director of Data Strategy Kevin Joyner as he wraps everything up with a look at incrementality measurement in action
