BIMA 100
UK-based broadband provider, Hyperoptic, has appointed Croud to scale brand presence.
Hyperoptic specialize in hyperfast broadband and are uniquely positioned due to their symmetrical offering of upload and download speed (on plans over 150Mbs). Their goal is to scale presence across the UK where Hyperpotic is available while also engaging with prospective customers.
Sarah Neblett-Lindo - Champions for Change
In the Best PPC Campaign category, Croud was named the winner for our work with Skillshare on maximizing paid search while maintaining a set level of efficiency.
After identifying an opportunity to better use automation across keyword expansion and bidding, Croud and Skillshare set out on three key focus areas to drive conversions: the utilization of dynamic search ads, the expansion of match types, and the use of portfolio bidding strategies. This tactical three-step plan was a resounding success, delivering a huge boost in conversions and unique search terms for the client.
In addition to these impressive results, Croud uncovered valuable insight into how bidding algorithms can continuously improve with increased data - challenging the traditional understanding of diminishing returns in paid search. A huge congratulations to all the winners and finalists! If you’d like to learn more about how Croud’s PPC team can help you deliver award-winning results, please get in touch.
Benoît le Gendre - Rising Stars
Earmarked as the ‘ones to watch’, the Rising Stars category celebrates those aged 30 or under who are making waves across the industry and are set to be its future leaders. Starting his career in Croud’s PPC team, Benoît has quickly become our key ad tech expert. An early adopter of any new tech and digital practices, he provides expertise to guide a wide range of clients and has been instrumental in the adoption of privacy essential technologies.
Croud’s Director of Transformation, Sophie Wooller, commented, “Benoit is so deserving of this award. He is an outstanding contributor to tech and data innovation and a thought leader in this area. He has helped clients understand the importance of closing the gap in a cookieless future with first-party data integration, and taking that leap of faith with modern search. Equally importantly, he is a wonderful ambassador for the Croud group - truly living our values of passion, imagination and integrity in everything he does”.
A huge congratulations to both Sarah and Benoît, and all other winners who were included in this year’s list. You can see all categories and the full BIMA 100 list here.
