We are thrilled to announce that Croud has been recertified as a Google Premier Partner for 2022, making it amongst the top 3% of agencies in the UK.
This month, Google recognised the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners programme.
In the Best PPC Campaign category, Croud was named the winner for our work with Skillshare on maximizing paid search while maintaining a set level of efficiency.
After identifying an opportunity to better use automation across keyword expansion and bidding, Croud and Skillshare set out on three key focus areas to drive conversions: the utilization of dynamic search ads, the expansion of match types, and the use of portfolio bidding strategies. This tactical three-step plan was a resounding success, delivering a huge boost in conversions and unique search terms for the client.
In addition to these impressive results, Croud uncovered valuable insight into how bidding algorithms can continuously improve with increased data - challenging the traditional understanding of diminishing returns in paid search. A huge congratulations to all the winners and finalists! If you’d like to learn more about how Croud’s PPC team can help you deliver award-winning results, please get in touch.
Croud is part of a select group of Premier Partners in the Google Partners programme. This programme is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources and support to help their clients succeed and grow online.
To find out more about our search offering, or how our other services can help your business, please get in touch.
