New users YoY in Q4
Sessions YoY in Q4
New customer revenue growth in Q4
We were tasked with transforming our client’s digital approach. To reach an UHNWI audience requires meticulous planning, so when building a media plan for Kerzner we’ve looked to maximise reach amongst target markets, scoring impact vs budget. With this, we built custom audiences to clearly map where they should be spending, putting these territories into buckets.
We devised a paid media strategy backed by data-driven planning to improve their scale and digital maturity over time. The client was over investing in Print, so we broadened their media, with a channel split of Brand and Performance Marketing to cater to HNW audiences, whilst introducing new formats such as digital partnerships with the likes of Harper's Bazaar and Outside Media.
By diversifying Kerzner’s media and shifting our focuses accordingly, we were able to see results at every stage of the funnel. We drove new customers through increased investment in brand awareness campaigns and innovative media buys, all the way through to driving greater new customer revenue at conversion stages. Our strategy has set us up to deliver long term, sustainable growth across all our client’s paid media.