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Strategic Consulting

Understanding and answering clients’ high-value questions.

Working out the true value of marketing activities, unlocking more than £100m revenue or stealing competitors’ market share. Whichever questions are standing in the way of your business growth, our strategic consultants will answer and work to solve them for you.

A bespoke consulting engagement with our specialists will help you reinvent the way you work to overcome performance challenges.

Unlocking incremental revenue

We’ll interview all the departments that touch marketing within your business. From this, we will create recommendations on generating incremental revenue, from tactical marketing choices to team changes.

Accelerating incrementality

Using our Modern Analytics Maturity Model, we plot the reports, dashboards, KPIs and targets used to measure brand and performance. We then create a plan to enhance analytics capabilities. 

Defining KPIs

We identify which KPIs you are or should be measuring. These are plotted by ideal frequency and individual responsibility, creating a clear picture of business performance tracking.

Optimising operating models

By evaluating the way your marketing operates, we can identify areas for improvement. This includes recommendations for team and agency links and which internal or outsourced skills you need.

Presenting opportunities

We will help you build the case for future marketing activities (including any further agency services we recommend) by presenting them to wider company stakeholders.

Selecting technologies

With our technology partnerships and digital specialists, we can offer expert advice on the optimal martech setup and help you run the procurement process to onboard new suppliers.

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