10th January

The future of content in 2025

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Strategy & Planning

Using Outcomes-Based Planning to deliver sustainable growth.

Driving growth with our proprietary framework

Outcomes-based planning (OBP) is Croud's proprietary and data-driven approach to growth. Working backwards from your business objectives, we use a four-step methodology to ensure your marketing investment is always delivering incremental value.

We’ll set out the most effective way to reach and influence consumers. Our global team of strategists and planners design integrated solutions with our proprietary 4D framework methodology. Helping clients overcome their challenges and drive better performance.

Our 4D framework connects a client’s business objectives, actionable consumer insights and Croud’s services.

  • 1. Discover
  • 2. Develop
  • 3. Design
  • 4. Drive

Drawing on category, consumer and competitor insight alongside demand benchmarking, we assess a brand’s performance and define the most effective marketing activities.

Using insights on how consumers interact with the media world, this stage determines which platforms our strategy should be built on. We also define each channel’s role and objectives.

Next, we dive into the detail of our media mix. Our specialists will set out channel configurations, any creative requirements and timings. They also define KPIs and forms of measurement.

Here, we go beyond the brief. We consider how to innovate and stretch ourselves to deliver even better, real outcomes. This takes our strategy’s performance to the next level.