10th January

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Services

Measurement

Croud’s measurement approach delivers data-driven clarity, helping brands make their next best move and delivering a true return on intelligence.

Measurement sits at the heart of every effective growth strategy. Croud’s approach combines advanced analytics, incrementality testing, and automation to ensure every decision is grounded in evidence and every investment delivers maximum commercial impact.

Focused on incrementality

Identify which activities genuinely drive net-new business results and understand the channels delivering the greatest return.

Analytics maturity for every stage

The Modern Analytics Maturity Model (MAMM) provides a clear framework for assessing your current capabilities and building a path toward measurement excellence.

Efficiency and scale

Automation increases speed and reduces error, creating space for teams to focus on forecasting, optimisation, and growth.

Our capabilities

Incrementality & Attribution

Advanced techniques such as conversion lift studies, geo-based matched-market testing, and bespoke modelling isolate the true performance of each channel and campaign.

 

Analytics Strategy & Maturity Assessment

The MAMM framework assesses everything from stakeholder alignment to technical infrastructure, creating a practical roadmap for improvement.

Automation & Reporting Streamlining

Automated processes reduce manual reporting time for deeper insight generation and strategic work.

Unified Measurement

 

Market Mix Modelling, Multi-Touch Attribution, and Incrementality Testing are integrated into cohesive dashboards, serving as a single source of truth.

Data Infrastructure & Analytics Activation

Expert implementation of GA, reference tag gateway, server-side methodologies and scalable data architectures ensures clean, compliant, and actionable data flows.

Tech Partnerships

Certified partnerships in Google Marketing Platform and Google Cloud Platform enable optimal use of technology and integration across the measurement ecosystem.

 

Get In Touch

Whether you want to assess your analytics maturity, create a measurement roadmap, or build more reliable performance models, Croud’s experts are ready to help.

Reach out today to see how you can turn data into a competitive advantage.