Croud launches agentic AI Croudies
London, 4 December - Today, we announce the launch of agentic AI Croudies, autonomous AI agents that automate repeatable, data-heavy tasks at scale, representing the next chapter in the company’s AI and technology vision.
Agentic AI Croudies are an evolution of our Croudie network - the global network of 2,900+ on-demand digital experts. Building on more than 14 years of proprietary workflows and knowledge, these autonomous AI workflows enhance - rather than replace - the Croudie network and in-house teams, who work with brands including Compare The Market, Timberland and White Stuff.
A transparent, self-learning ecosystem
Agentic AI Croudies free up experts in the Croudie network and Croud’s internal teams to focus on strategy, creativity, high-impact work and delivering excellent client service. Meaning the delivery of more insights, more actions, and more value for clients at the speed today’s platforms demand. A strict ‘human in the loop’ approach to AI automation ensures human oversight, meaning that strategic context is preserved and brand authenticity remains intact.
With every completed task, the system learns - improving its reasoning, enhancing recommendations, and compounding performance over time. Every action is traceable, every insight accountable, ensuring brands can rely on responsible, transparent AI without the “black box.”
Agentic Croudies sit at the heart of CroudOS, our new AI-powered, interconnected workflow platform, designed to elevate the way agencies and brands operate in the AI era. By consolidating tools, speeding up workflows, and surfacing intelligent recommendations, CroudOS enables teams to make better decisions, faster, delivering real business impact for clients.
Luke Smith, founder and global CEO at Croud, said, “Launching CroudOS and our agentic Croudie programme is a big step forward for us and our clients. Fourteen years of building systemised workflows has prepared us for this new era, empowering our Croudie network and in-house teams. AI now lets us develop proprietary tech faster than ever, and we’re only just beginning.”
The future of Croud, powered by agentic Croudies and CroudOS
Rick Stallings, Chief Data Officer at Croud, adds, “CroudOS, with AI Croudies at the heart, is our answer to the agentic future - an intelligent, transparent, self-learning AI ecosystem that amplifies human talent and delivers genuine Return on Intelligence. We’re not replacing media experts; we’re empowering them with an always-on intelligence layer that drives speed, scale, and strategic impact.”
As CroudOS continuously learns and scales, brands will benefit from deeper insights, more predictive capabilities, and consistently smarter outcomes.
This momentum builds on our recent client wins, including Buyagift in the UK and ChapStick in the US, and the appointment of Steve King as Chairman. It also comes hot on the heels of the launch of BrandCI, Croud’s proprietary LLM perception tracker; all of which sets the agency and its clients up for success and growth in the AI era.
