Home » How we work

How we work.

Your strategic partner for growth, powered by a unique business model

When you work with Croud, you’ll benefit from the expertise and experience of some of the brightest digital strategists, planners, and practitioners. Our in-house experts, based in the UK, US and Australia, are industry-recognised for their skills and innovation – from being named Programmatic Trader of the Year to picking up The Drum’s award for most effective use of data for creativity.

Croud’s unique business model gives our in-house experts more time to spend getting close to your team and truly understanding your business. Combining a global network of 2,400+ on-demand digital experts, known as Croudies, and our proprietary technology platform, Croud Control, our model gives our team the time and space to act as a true partner to your business, proactively identifying and capitalising on every available opportunity.

In-house digital experts

Croudies in our global network

Markets covered

Croudie network

Made up of over 2,400 on-demand digital experts across the globe, our Croudie network provides a highly specialist, flexible, and scalable resource for clients. Our Croudies not only free up our internal teams to focus on really understanding your business challenges, but also provide access to a wide range of specialist skills – from data science to video production to niche technologies.

Read more

Croud Control

Croud Control and our suite of proprietary tools serve to inform, streamline and amplify our human expertise. Our world-class platform not only delivers the best talent for the right jobs – servicing both our agency teams and in-house teams directly via Serpico – but also automates what slows other agencies down, meaning we have more time to dedicate to delivering truly transformative business results.

Read more

Flexible partnerships

Whether you’re looking for an end-to-end agency-managed solution, or you’re an in-house marketing team in need of consultative advice and support, Croud builds flexible partnerships that fit around your needs.

Our dedicated in-housing division Serpico by Croud partners with global businesses to help them deliver world-class digital marketing entirely in-house. Serpico gives marketing teams direct access to Croud’s sophisticated tools, technology, and global network of 2,400 on-demand digital experts, along with the deep understanding and market knowledge of our expert in-housing consultants.

However we work together, our focus will always be on delivering transformative performance for your business, powered by a seamless combination of data, technology and creativity.

Our values

Passion

At Croud we really care about what we do – and about doing a brilliant job for you, our clients. We obsess over your business, and always have your performance goals front of mind.

Imagination

We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions.

Integrity

We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do.

Cyber Essentials Plus certified

In June 2021, Croud achieved security certification as part of the Cyber Essentials Plus scheme. This Government-backed scheme is intended to protect organisations, regardless of size, against a whole range of the most common cyber attacks.

We have chosen to certify on the advanced Plus option, to provide technical reassurance to our clients that Croud works hard to secure its IT systems against cyber attacks. We place the utmost importance on our clients’ confidentiality, integrity and availability of their data as a global, full-service digital marketing partner.

Cyber Essentials Plus badge

See the work

Avon

Joining up data, media and creative in a smart dynamic product remarkeitng strategy

IWG

From a PPC test in 10 markets to delivering digital marketing solutions in 100+ markets

Frontier

Delivering an integrated launch campaign to make Planet Zoo a best seller on Steam

Get in touch