3rd November

The Croud Consumer Index: AI, LLMs and the Next Frontier of Search

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UK/US

Services

Integrated marketing solutions that help brands grow.

Our teams are committed to gaining a deep understanding of our clients’ business goals, in order to drive real business impact. Whether it’s across Strategy & Planning and Media, or Analytics and Organic Performance, we work closely with our clients to develop tailored marketing solutions that set them up for success.

  • Audience Suite: powered by BrandCI
  • Creative Suite: powered by CreativeCI
  • Media Suite: powered by DarwinCI
  • Commerce Suite: powered by FeedCI

Identify, engage, and grow the customers who matter most.

  • Audience Quality – AI-scored precision targeting to focus on the highest-value customers.
  • Competitive Differentiation – Proprietary segmentation models that uncover opportunities your competition can’t see.
  • Purchase Readiness – Predictive intent models that anticipate when audiences are primed to convert.

Continuously refine who you target and how you reach them - driving higher ROI from every marketing dollar.

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Creative that’s engineered to perform - before it even launches.

  • Platform Fit – AI-driven asset mapping to ensure each creative is optimised for its specific channel.
  • Message Resonance – Pre-launch scoring to predict emotional and brand impact.
  • Creative Efficiency – Automated iteration to scale winning ideas and eliminate production waste.

Deploy only the creative that’s most likely to deliver measurable results - faster and with less guesswork.

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Smarter buys, engineered for sustained business growth.

  • ROI Efficiency – Machine learning optimisations that adjust spend daily for maximum profit.
  • Cross-Channel Impact – Advanced attribution models that reveal the true value of each touchpoint.
  • Outcome Based Planning – AI-driven media planning that compounds gains quarter after quarter.

Turn your media investment into a compounding growth engine that delivers predictable returns.

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AI-powered commerce acceleration for speed, scale, and profitability.

  • Conversion Velocity – Funnel optimisation and dynamic product feeds that shorten purchase cycles.
  • Margin Optimisation – AI insights to balance acquisition cost and lifetime value for maximum profit.
  • Platform Integration – Seamless connections between marketplaces, media, and product data.

Transform your eCommerce ecosystem into a profit-optimised, fully connected growth platform.

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Case Studies
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IWG

Unlocking profitable demand-led growth at global scale

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55%

Increase in enquiries

15%

Decrease in cost per enquiry

53%

 Increase in revenue

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MPB High-value Customer Growth

Driving high-value customer growth through first-party intelligence

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35%

Increase in ROAS

21%

Increase in AOV

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MPB In-housing

De-risking in-housing through intelligence-led transition

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30%

Increase in paid media ROI

20%

Reduction in cost per session

25%

YoY revenue growth

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Thorne

Growing AI search visibility for Thorne

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30%

Increase in YoY Organic revenue

+22%

Ahead of organic revenue target

66%

LLM mention rate based on BrandCI

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Timberland

Reigniting an icon

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+7pp

lift in awareness

+51%

YoY increase in brand searches

Triple

digit sales growth

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Duke Cannon

Driving incremental foot traffic in-store for leading men’s personal care brand

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91K+

Store visits at a cost per visit that was 85% below platform benchmark

11.9%

Incremental lift in in-store Walmart locations

5.6%

Increase in overall sales revenue for these DMAs

IWG logo
Thorne logo color
Thorne logo color
Thorne logo color
Timberland logo
EMJ logo color

We partner with leading global brands

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