Join Croud and Google on January 22nd for an invitation-only event exploring incrementality and measuring the true value of your marketing.
We're hosting an exclusive breakfast event at Google’s Saint John’s Terminal in New York, where leading experts in digital marketing and measurement, Avinash Kaushik and Neil Hoyne, will share their insights on the future of performance measurement, incrementality, and how CMOs can forge stronger partnerships with CFOs to drive business success.
In this engaging session, Avinash Kaushik, Chief Strategy Officer, and Neil Hoyne, Chief Measurement Strategist at Google, will discuss how modern marketers can prove the true value of their initiatives by demonstrating incrementality—the impact of marketing efforts that go beyond just ROI. They’ll explore why it’s critical for CMOs to “speak the language” of their CFOs, align marketing with financial outcomes, and become indispensable partners in growing the business.
After the fireside chat, attendees will have the unique opportunity to break into small, interactive roundtable discussions with Avinash and Neil, where they can dive deeper into specific topics, ask questions, and share insights on how to tackle the challenges of marketing measurement in today’s fast-evolving digital landscape. In an effort to keep the spotlight on the executives, we've decided to bring in a third-party professional moderator and distribution channel who will help elevate the platform and educate us on extracting value from these discussions, including Chris Marino, Head of Agency & Measurement Lead to co-lead Avinash's table and Fernando Belfort, Head of Agency & PE/VC Lead to co-lead with Neil.
*Please note that this event is exclusive to brand executives, as seating is limited.