We’re proud to share our new partnership with Cedara, making Croud the first in industry to build a path to net zero.
Cedara is the carbon intelligence platform that provides climate management solutions for businesses tackling their carbon output, is a UK member of the Ad Net Zero initiative, and is the founding partner of the US chapter.
Through the partnership, we’ll be empowered to supercharge our sustainability initiatives and drive forward Croud’s commitment to becoming a net zero organisation.
The digital advertising industry makes up 3.5% of global greenhouse gas emissions, surpassing the aviation industry’s 2.5%. It’s therefore imperative for the digital advertising and marketing sector to take proactive steps in reducing its carbon footprint and to work towards more sustainable practices.
We’ll be leveraging Cedara’s Enterprise platform, providing access to a fully automated measurement system to assess our entire carbon footprint. This covers everything from media distribution and production in all channels, including digital, to carbon emissions produced by events, travel, and office energy use. This information is fed into a comprehensive reporting suite, which uses de facto standards such as the Greenhouse Gas Protocol. Additionally, we plan to utilise Cedara’s Investment Hub to track emissions of our total media investments across vendors, ad platforms and publishers.
This information will give us the tools to build and execute an effective roadmap to net zero. Through Cedara’s fully integrated marketplace, featuring third-party verified projects, we’re able to begin offsetting its carbon emissions immediately.
