We’re delighted to welcome Debbie Ellison to Croud as our new Chief Executive Officer (CEO) for EMEA, bringing extensive experience in digital, commerce, and brand transformation and making her the perfect leader to drive our next phase of growth in EMEA.
Debbie is an industry veteran having spent much of her career at WPP, most recently as Global Chief Digital Officer, Commerce at VML.
Debbie was instrumental in winning and retaining key global accounts including Bayer, Church & Dwight, and Diageo, by fostering a culture of strategic creativity, operational excellence, and delivery precision.
Her appointment comes at a key time for Croud as we focus on accelerating our growth following ECI’s investment. Debbie’s expertise in integrating brand, social, commerce, digital, and technology aligns with our ambition to build a global powerhouse across media, creative, and technology.
Debbie shares our vision of unlocking potential for our people and clients, bringing fresh perspectives and energy to our business.
“Debbie is an empathetic and bold leader; exactly what is needed to accelerate Croud’s growth in EMEA following the introduction of our new partners at ECI. Debbie brings expertise in seamlessly integrating brand, social, commerce, digital and technology capabilities.
“We could not have found a more exciting leader for Croud EMEA, not least because she feels culturally aligned to our business. Debbie’s career has been defined by her ability to inspire and lead multidisciplinary teams, redefine commercial models, and create cutting-edge, technology-driven solutions which drive our client’s businesses.”
Luke Smith
Co-founder and Global CEO, Croud
“Croud is a company that thrives on meeting and exceeding the continually evolving needs of its clients in a way that is truly unique, evidenced by acquisitions such as Born Social and Verb Brands. I’m truly honoured to join this extraordinary team, and I’m eager to build on its impressive momentum, fostering transformative growth for both the agency and our clients.”
Debbie Ellison
Chief Executive Officer, EMEA
