We're thrilled to announce that Croud has appointed Morgan Leathers as Executive Director of Client Leadership, as the US business continues to expand both our client portfolio and service offering.
With 15 years of experience in digital media under her belt, Morgan has worked with some of the world’s leading brands, with a key focus on retail and CPG clients such as Beiersdorf, the parent company to brands like Nivea and Eucerin. Prior to joining Croud, Morgan was Executive Director, Business Lead at OMD, leading cross functional teams, and bolstering existing and new client relationships.
Leaning on her expertise in delivering holistic brand and performance solutions, future proofing media strategies, and reducing complexity to deliver effective solutions for clients, Morgan will support Croud’s Client Leadership team in driving successful business partnerships and client satisfaction.
Morgan Leathers said: “I’m extremely energized to join the Croud team. The way Croud approaches everything from product and growth to culture and service is fresh, nimble, and impactful. I’m thrilled to join and continue powering the momentum.”
Throughout the course of her career, Morgan has been committed to perfecting the craft of audience-first, end-to-end strategic planning, spanning from campaign development and channel planning, to activation, measurement strategy, analytics and reporting - a capability she’d like to further strengthen for Croud’s clients.
Kris Tait, Managing Director at Croud, said: “Morgan joins us at the perfect time; her experience and reputation growing large and complex brands is a much needed skill in today’s market. She’ll be tasked with partnering with our clients and bringing the very best of Croud to power their growth.”
This hire comes at a pivotal time for the business, as Croud looks to bolster our Client Leadership and Strategy & Planning teams and capabilities off the back of a collection of recent new client wins, including Chime.
