AI tools are having a profound impact on product and brand discovery. But the latest Croud Consumer Index shows that that impact takes different forms: from building confidence in brands to establishing (and challenging) loyalty.
By examining how AI tools like ChatGPT and Gemini influence shoppers, this research reveals their pivotal role in consumers' brand and product discovery to purchase journey.
The findings are stark. As consumers adopt these tools, their confidence in AI, their spend and their loyalty is changing. Significantly, 17% of AI Adopters are completing their entire discovery journey within AI tools.
Download the latest edition of the Croud Consumer Index today to find out how to stay ahead of these pivotal shifts in consumer behaviour and unlock growth in this new era.
