We're thrilled to announce the promotion of Charlotte (Char) Hamill to Chief Operating Officer, EMEA. This new key position will play a vital role in shaping the future for the agencies and functions in Croud. It comes as the company sets its ambitions on major growth through investment in technology, talent, and acquisitions, following the ECI Partners event in November 2024.
Char steps into the new role from the start of April, bringing with her over 13 years of leadership experience, most recently as Co-Founder & Chief Operating Officer at Born Social - Campaign Social Agency of the Year. During her time she oversaw the business expansion from 20 to 200 people, with a CAGR of 46% since acquisition; sponsored key client relationships; and the agency’s B Corp accreditation. She also led the successful integration with Croud, post-sale in November 2022.
Char will oversee the operational leadership of Croud EMEA, while remaining accountable for best practice at Born Social. Her focus will be on optimising business operations; enhancing collaboration and integration across Croud and Born Social; and embedding sustainability at the core of the business strategy. She will be responsible for key business metrics, including achieving gross margin and EBITDA targets; and maximising the utilisation of the unique Croudie network.
Char will report directly to Debbie Ellison, CEO, EMEA of Croud and Ben Tyson, Global CEO of Born Social. She will remain a member of the Croud Global Executive Team.
