We're pleased to announce that Dani Jordan will join our Executive team as the company’s first Chief Marketing & Integration Officer. She will sit on our Global Executive team, reporting into Luke Smith, Founder & Croud Global CEO.
Jordan has been appointed into the role to define the business vision and oversee its implementation as the group continues to grow at a pace. As part of her remit, she will lead: business portfolio strategy and integration; communications and marketing; as well as people, purpose, and DE&I. This follows a string of wins within the Croud agency, and significant acquisitions including Born Social, Croud Luxe (previously known as VERB) and Impakt Advisors, their data and analytics company.
Jordan brings over 20 years’ experience, most recently as Dentsu International’s Global Chief Communications & Marketing Officer, where she built a multi-market team of 150 professionals, partnered on the integration of key acquisitions, and defined the Dentsu brand strategy. Notably, she oversaw the unification of all agency brands under the Dentsu banner while there. She brings with her significant business transformation expertise, helping organisations to navigate complex change programmes, drive employee engagement, and manage corporate reputation. She previously held leadership roles at Travelex and Ogilvy PR, having started her early career as a management consultant with Accenture.
Luke Smith, Founder & Croud Global CEO, commented: “It’s an exciting time at Croud, I’d go so far as to say we’re at an inflexion point when it comes to growth across our business as we scale up as a leading full-service marketing partner. With us passing 500 employees it was essential we found an experienced leader to help us scale the organisation, Dani fits the role perfectly. Dani’s global experience, industry knowledge, and empathetic leadership style, will help us to evolve as we build deeper relationships with our clients and partners. She will be invaluable in driving business performance, and help shape a collective culture for our talent to thrive.”
2024 has seen a strong period of double-digit growth for Croud, with big wins in the UK and US, including: Frasers Group and Nespresso. Born Social was recently named Digital Innovation Agency of the Year by Campaign.
