ChatGPT and localisation - friend or foe?
In the last few years, the industry has seen rapid developments in artificial intelligence (AI) and ChatGPT tools. In this report, Croud examines the effectiveness and trustworthiness of AI-generated content to shed light on the present opportunities and future potential of AI tools.
The report features an editorial test conducted by Croud, focused on the accuracy of AI translations, along with a 2,500 person consumer survey, involving people across the UK, US, France, Spain and China, which evaluated consumer trust in content produced by AI.
Download Croud's guide to:
- Examine the state of consumer trust around AI-produced content
- Understand the limitations of AI-generated content, particularly related to localisation
- Discover the content opportunities AI and ChatGPT presents to marketers
- Explore the potential of AI-powered content generating tools
