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Best Practice: How To Handle On Page & Technical SEO For Client Teams

What do your content, social media and development teams need to do to support our SEO efforts?

This Guide is Split Into Four Sections

What Is This Guide?

The purpose of this document is to provide you and your teams with some essential SEO criteria for changing and building pages on your site. Significant amounts of time and resource are spent on SEO and there is no denying that it is best served as an holistic effort with all teams; development, design, content, social media, PR etc. pulling in the same direction. Like any marketing effort, good SEO doesn’t come instantly, but with the right knowledge and effort from all parties the results can be incredible.

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2 x On Page

All SEO tactics can be categorized into two sections; on page and off page (sometimes called on site and off site). On page relates to anything you can change on your own website that could impact Google's positive comprehension of your code and content.

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2 x Technical

Technical SEO typically refers to the non-content centric aspects of our websites. They entail many, many topics but primarily page load speed, holistic internal linking (site architecture), JavaScript rendering, HTTPS, International SEO and much more.

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