Paid Social


From the sidelines to the limelight

Results orientated paid social

Paid Social now occupies an essential place in performance marketers’ budgets. This trend has been driven by the ability to laser target audiences and new innovations with bidding and algorithmic optimisation. However, platforms are complex and the landscape is competitive.

Croud have developed a paid social model that gives thoughtful attention to your strategy and creative and can be built to scale: delivering excellence across all social ad platforms.

Our unique approach

At Croud, we understand the benefits and pitfalls of each social platform, and how to make them work for your unique business objectives. Making budgets work harder and scaling performance for our clients.

We start with the below and constantly iterate and improve.

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Data Strategy

Everything is grounded in your data strategy. We’ll guide you through pixel implementation, audience segmentation and selection so we can deliver relevant and timely messages.

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Targeting Strategy

We’ll look at every avenue across remarketing, prospecting, re engagement or app installs depending on your objectives.

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Testing Strategy

A key component of any paid media, this is where you can drive serious results. Croud will test creative, bidding models, audiences and objectives to continuously improve.

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Creative Strategy

Creative messaging is crucial in telling a consistent and identifiable narrative. We’ll guide you through how to make thumb-stopping ads. And if needed, help you produce them too.

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Measurement Strategy

Measuring Facebook can be tricky, but ultimately it’s about deciding on a measurement framework that works for your business. We’ll guide you through the options and decide on how to track performance together.

Proof our model works

With our network of Paid Social specialists we’re always able to deliver on your creative and strategic needs, no matter the scale, timezone or timeframe. As we did for...

Fitflop

647%

ROI

1M

1 million Facebook engagements

3.4%

CTR

22m

Impressions served

“Having done a short Facebook trial before in-house, I knew that Facebook would be a powerful channel, however the results of the Croud campaign really exceeded expectations!”

Denis Luwer, FitFlop

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London


Tel: 02080177719
Email: Email us
Croud Inc Ltd, Ground Floor,
87a Worship St, London,
EC2A 2BE

New York


Tel: 13477032121
Email: Email us
Croud Incorporated,
628 Broadway, 5th Floor,
New York, NY, 10012

Sydney


Tel: 61289373543
Email: Email us
Croud Australia Pty Ltd,
4b, 116 – 122 Kippax Street,
Surry Hills, NSW, 2010

Shrewsbury


Tel: 02080177719
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,
SY2 5DE