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Paid Social


Insight-first strategies that talk to your audience

Working where your audience lives online

The social space moves fast, so we do too. We deliver tailored paid social strategies that talk to consumers, developed through the skills and expertise of our in-house specialists and worldwide Croudie network.

Social networks provide a wealth of data on users, and our objective-oriented framework helps us interpret that information and make it relevant to your consumers and their interests: building ads that creatively engage with the spaces where your audiences live online.

Our paid social strategy takes your business objectives and works them into our real-time campaign tactics, with proprietary tech built to supercharge campaigns on an ongoing basis. From real-time reporting to our Creative Fatigue Monitor, our tools give you greater control over your ads.

Social campaigns are supported by a global network of specialist Croudies, experts in established and emerging social spaces in all your markets. And we integrate with our analytics and content teams, ensuring results are driven across the full marketing mix.

Our Social approach

As a digital marketing agency, we understand the benefits and pitfalls of each social platform, and how to make them work for your business objectives.

We start with the below and constantly iterate and improve.

Our Paid Social toolkit

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Pixel

We deliver sophisticated segmentation analysis, so your ads are shown to exactly the right targets. Social advertising, with a granular focus to complement the bigger picture.

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Audience

Prospecting and remarketing tactics driven by audience insights that improve targeting and apply your existing consumer knowledge to campaigns.

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Bidding

Linking audience and segmentation analysis together to create robust bidding strategies, optimising towards unique page views and return on investment where they matter.

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Creative

Creative strategies differ by audience, so our creatives are tested and retested to develop the most effective types for your different campaigns.

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In-house Tools

We work with our own tools and supplement with external tools, making us experts in analysing and interpreting the data you need to create a successful paid social campaign.

Croudie Network

We work with our own tools and supplement with external tools, making us experts in analysing and interpreting the data you need to create a successful paid social campaign.

Proof our model works

With our global network of Paid Social experts, we’re always able to deliver on your creative and strategic needs, no matter the scale, timezone or timeframe of the campaign.

Fitflop

647%

ROI

1M

1 million Facebook engagements

3.4%

CTR

22m

Impressions served

“Having done a short Facebook trial before in-house, I knew that Facebook would be a powerful channel, however the results of the Croud campaign really exceeded expectations!”

Denis Luwer, FitFlop

Working with

Like to know more?

London


Tel: 442080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,
EC2A 4AA

New York


Tel: 13473382012
Email: Email us
Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013

Sydney


Tel: 61291955309
Email: Email us
Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010

Shrewsbury


Tel: 442080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,
SY2 5DE