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Implementing landing page multivariate testing for Zeel

Our results

The Challenge

In-home massage specialist Zeel needed to find out what the optimal landing page messaging was for above the fold, in order to effectively communicate its service and drive sales.

The Croud Difference

Croud used Google Optimise to create a multivariate test comparing three possible subtitles and three possible call-to-actions, in order to identify the best-performing combination for new customer massage bookings.

The Results

The approach resulted in a 26% increased in new customer bookings for Zeel, showing the importance of continually testing and optimising.

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Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

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Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


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Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


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Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,