Contact us

Virgin Trains

Gaining a granular view of the booking funnel for Virgin Trains

Our results

How Croud created real-time insights comparing performance between purchasers and researchers.

The Challenge

Croud and Virgin Trains needed a better understanding of the difference between users with intent to purchase and information seekers, so the team set about creating a granular report.

The Croud Difference

Croud created goals in Google Analytics to track steps through the booking gunnel and look at top-level performance, as well as daily trends. Different segments were applied to sections of the report, to compare performance between purchasers and researchers and provide a breakdown by channel.

The Results

Insights became available in realtime via the report, showing a granular breakdown of the performance of each journey step = by channel and user type. The Croud team now uses this data to review if the checkout or any specific channels are causing problems, and then addresses these.

Like to know more?


Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
Email: Email us
Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
Email: Email us
Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,