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Topps Tiles


Boosting order volume by 178%

Our results

the CHALLENGE

The UK’s leading tile retailer, Topps Tiles, boasts a network of over 370 stores nationwide. Whilst this means that the retailer is something of a household name, it also means that Topps Tiles’ customer journey is often complex and multi-channel.

The retailer was therefore looking for a partner that understood the complexity of their customer journey, and was able to drive performance across all of the key metrics and channels.

THE CROUD DIFFERENCE

Topps Tiles selected Croud as their search marketing partner due to the passion that the Croud team demonstrated for their business, combined with a real understanding of Topps Tiles’ customer journey.

Since taking over Topps Tiles’ paid search marketing in late 2017, the Croud team has used their expertise and knowledge to:

  • Understand what was and wasn’t working: By restructuring Topps Tiles’ accounts into improved groupings of keywords and campaigns, the Croud team was able to get a much clearer understanding of how their paid search campaigns were performing, and to prioritise improvements
  • Refine and optimise the use of audiences – leveraging both the search engines’ and Croud’s own best practices – to drive more efficient traffic
  • Give Topps Tiles the best possible presence on the search landscape: By reviewing Topps Tiles’ existing ad extensions, and testing new ones such as visual sitelinks, Croud ensured that, every time an ad appeared, it showed Topps Tiles in the best possible way
  • Make every click count: By reviewing and optimising everything from the search partners Topps Tiles was working with to the use of ad rotation, Croud made sure the traffic captured was as targeted as possible, increasing clicks to site whilst keeping costs down
  • Leverage Google Shopping to drive additional activity: By overhauling feeds and feed management, as well as implementing an automated bidding strategy, the Croud team could drive the most cost-effective traffic possible

THE RESULTS

Since starting work with Croud, Topps Tiles has seen impressive year-on-year improvements in performance, including:

  • 178% increase in orders
  • 29% decrease in cost per action

Topps Tiles has been so impressed with the results, that they have expanded their relationship with Croud to also encompass organic search, and the relationship continues to go from strength to strength.

Since Croud took over managing our paid search activity, we’ve seen a really good uplift in performance across all key metrics.

Steve West, Digital Marketing Manager, Topps Tiles

Like to know more?

London


Tel: 02080177723
Email: Email us
Croud Inc Ltd, Ground Floor,
87a Worship St, London,
EC2A 2BE

New York


Tel: 13477032121
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Croud Incorporated,
628 Broadway, 5th Floor,
New York, NY, 10012

Sydney


Tel: 61289373543
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Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010

Shrewsbury


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,
SY2 5DE