For ticket re-sellers, the Super Bowl is the biggest event of the year. Croud wanted to maximise conversions for TickPick during this critical sale period using tactics across all stages of the purchase funnel – all whilst maintaining desired ROI levels.
- We needed a clever, targeted and data-driven solution in order to compete with industry leaders who dominate the landscape during this crucial time.
- By combining our paid search and paid social efforts, we sought to reach high-intent searchers in key stages of the purchase funnel.
The Croud Difference
Social: Croud and Tickpick’s strategy was to drive App Install Campaigns on Facebook. Focusing on high AOV purchasers and using ‘and’ statements for targeting led to a ROAS of 9.3x.
Search: Our team used high intent Super Bowl keywords and retargeting via GDN to reach in market Super Bowl fans. By honing in on Houston and various travel keywords, we were also able to reach audiences who were researching travel and Super Bowl tickets.