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Scottish Friendly


Over 10,000 views and a 237% increase in visibility

Our results

 The Challenge

Scottish Friendly needed to drastically increase their visibility following a hit from a 2015 Google algorithm update. This necessitated tackling all aspects of the site, from technical SEO through to link building.

THE CROUD DIFFERENCE

  • With a pending site migration, Croud was limited by the number of changes we’d be able to implement, particularly with regards to content creation.
  • As a result, we needed to think outside the box in order to get coverage and encourage influencers to engage with a finance brand. Croud created a targeted campaign together with mummy and lifestyle bloggers, highlighting ways of having a fun family day out or ‘staycation’ on a budget, and then putting the additional money into savings.
  • This directly aligned with Scottish Friendly’s messaging on the benefits of saving, no matter how little or how much that might be.

The RESULTS

A combination of technical implementation, on-page optimisation, and content campaigns enabled us to deliver excellent results for Scottish Friendly. Overall visibility dramatically increased by 273% and ranking positions for key terms have moved onto page one. 

 

Like to know more?

London


Tel: +44 (0)20 8017 7723
Email: Email us
Croud Inc Ltd, Ground Floor,
87a Worship St, London,
EC2A 2BE

New York


Tel: +1 347 703 2121
Email: Email us
Croud Incorporated,
628 Broadway, 5th Floor,
New York, NY, 10012

Sydney


Tel: +61 2 8937 3543
Email: Email us
Croud Australia Pty Ltd,
4b, 116 – 122 Kippax Street,
Surry Hills, NSW, 2010

Shrewsbury


Tel: +44 (0)1743 211175
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,
SY2 5DE