Scottish Friendly needed to drastically increase their visibility following a hit from a 2015 Google algorithm update. This necessitated tackling all aspects of the site, from technical SEO through to link building.
The Croud Difference
- With a pending site migration, Croud was limited by the number of changes we’d be able to implement, particularly with regards to content creation.
- As a result, we needed to think outside the box in order to get coverage and encourage influencers to engage with a finance brand. Croud created a targeted campaign together with mummy and lifestyle bloggers, highlighting ways of having a fun family day out or ‘staycation’ on a budget, and then putting the additional money into savings.
- This directly aligned with Scottish Friendly’s messaging on the benefits of saving, no matter how little or how much that might be.
A combination of technical implementation, on-page optimisation, and content campaigns enabled us to deliver excellent results for Scottish Friendly. Overall visibility dramatically increased by 273% and ranking positions for key terms have moved onto page one.