To adapt a ‘one size fits all’ strategy that was ill-suited to penetrating local markets effectively, Croud needed to address fragmented campaigns, improve lead quality and grow revenues from Paid Search across all markets by over 10% in 12 months.
THE CROUD DIFFERENCE
- Despite given what might be considered a simple brief, the response was far more complex. In order to tackle every single market that Regus occupied, Croud had to build 107 plans, co-ordinated by regional and global strategies.
- Croud was able to create tailor-made campaigns for each market using our proprietary technology, Croud Control. But most crucially to our success, we delivered local expertise in 55 languages, via the Croud network.
Croud not only grew revenues by 16%, but have also gone on to manage Regus’ digital marketing campaigns in other channels, including Paid Social, Display, SEO and Content.