The Croud team is always looking for ways to improve brand reach for Paysafe’s brands Skrill and NETELLER, whilst keeping costs down.
The Croud Difference
The Croud team implemented DV360’s new ‘Minimise CPA’ automated bidding capabilities across prospecting strategies. To ensure costs-per-action (CPAs) didn’t inflate upon making this change, thorough performance checks were carried out regularly. The testing pages successfully completed, this new strategy was scaled out
CPMs were reduced by 78%, with over 62% more impressions delivered for 64% less spend. The average daily conversions increased by 138%, leading to a CPA reduction of over 66%.