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Using automated bidding in prospecting strategies

Our results

The Challenge

The Croud team is always looking for ways to improve brand reach for Paysafe’s brands Skrill and NETELLER, whilst keeping costs down.

The Croud Difference

The Croud team implemented DV360’s new ‘Minimise CPA’ automated bidding capabilities across prospecting strategies. To ensure costs-per-action (CPAs) didn’t inflate upon making this change, thorough performance checks were carried out regularly. The testing pages successfully completed, this new strategy was scaled out

The Results

CPMs were reduced by 78%, with over 62% more impressions delivered for 64% less spend. The average daily conversions increased by 138%, leading to a CPA reduction of over 66%.

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Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
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Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
Email: Email us
Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,