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Understanding the true value of programmatic display

Our results

The Challenge

Croud wanted to show online payment specialist Paysafe the true value and ROI of each marketing channel, with a particular focus on programmatic display.

The Croud Difference

The Croud team extracted session path data from GA360 to invalidate impressions or touchpoints at the start of long paths. Different combinations of valid path length and different durations of lookback windows were explored, providing a far better understanding of how display was assisting conversion.

The Results

Croud found anything greater than the chain length of 5 interactions led to an increase in ‘invalid’ conversions. By removing these and creating a new standard in reporting assisted conversion for display, Croud were able to demonstrate the true value of display to the business.

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Tel: 02080177723
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Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
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Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
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Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,